Empowering the domain name ecosystem in one place
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+$2.1M
Domain sales in the first 3 months
+500k
Domains listed
+900
Sellers signed up
TL;DR
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DomainEasy needed a marketplace for buying and selling domains that could ingest huge portfolios, generate a promotion page per domain, and handle chat, SSL, leads and multiple payment types.
We built it on a microservices architecture with Next.js, Nest.js, PostgreSQL, DynamoDB and Redis on AWS, with chunked CSV ingestion, Redis-cached promotion pages and AI lead scoring.
The platform drove $2.1M+ in domain sales in its first three months, with 500k+ domains listed and 900+ sellers signed up.
DomainEasy is a marketplace that simplifies buying and selling domain names for investors, brokers and businesses, with tools to manage portfolios, generate promotion pages, and handle leads and transactions.
It was built from the ground up on its founder's 20+ years of experience in domains, in a market valued at over $6 billion globally in 2024 and dominated by a few established players.
The challenges
The core challenge was a scalable, high-performance platform for the complexities of domain buying and selling.
1. Massive portfolio uploads
2. A page for every domain
3. Trust and communication
The platform needed real-time chat between roles and SSL across every domain.
4. Global payments
Multiple payment types and methods had to serve a global audience.
What we built
The platform runs on a microservices architecture, built in two-week agile sprints, with separate services for ingestion, promotion pages, chat and lead management so each scales independently.
1. Complex domain ingestion
Chunk-based processing with a queue management system tracks ingestion status, progress and errors, processing 500,000 domains within an hour without bottlenecks.
2. Dynamic promotion pages
Redis caching and dynamic rendering generate a unique promotion page per domain, reducing load and API calls and improving page load times by 30%.
3. Messaging, SSL, roles and leads
Real-time messaging, prototyped on Firebase and moved to DynamoDB for production, supports negotiations between roles. SSL certificates are generated and renewed automatically with Let's Encrypt. A role system with custom permissions serves sellers, buyers and brokers, and AI-powered lead scoring with reCAPTCHA filters spam and ranks lead quality.
4. Diverse payment types
A flexible leasing engine integrates Stripe, Escrow.com and wire transfers, supporting both instant purchase and leasing, which increased transaction volumes by 15%.
Conclusion
DomainEasy delivered $2.1M+ in domain sales in its first three months, with 500k+ domains listed, 10k+ leads created and 900+ sellers signed up. The platform handles large-scale portfolio management, dynamic promotion pages and secure, flexible payments.
It was built by two full-stack engineers, one backend engineer, a designer, a project manager and a DevOps specialist. Get in touch.
+$2.1M
Domain sales in the first 3 months
+500k
Domains listed
+900
Sellers signed up
Use case: marketplace, domain brokerage | Industry: domains
Front end: Next.js, React | Back end: Node.js, Nest.js | Architecture: microservices
Data: PostgreSQL, DynamoDB, Redis | Hosting: AWS | Design: Figma, Adobe Suite
Payments: Stripe, Escrow.com, wire transfers | SSL: Let's Encrypt
FAQ
How do you ingest a million-domain CSV without slowing a platform down?
Process the file in chunks through a queue that tracks status, progress and errors. DomainEasy processes 500,000 domains within an hour.
How do you generate a landing page for every domain at scale?
Use dynamic rendering with Redis caching, which cut load and API calls and improved page load times by 30%.
How do you support leasing and instant purchase in a marketplace?
Integrate a leasing engine with Stripe, Escrow.com and wire transfers, which raised transaction volumes by 15%.
What results did the marketplace produce?
$2.1M+ in domain sales in the first three months, 500k+ domains listed and 900+ sellers. More on building an MVP fast.
PostgreSQL, DynamoDB, Redis
AWS
Read more
You’re all set!
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