Case studies / Blanka

How a beauty brand reached #1 and started showing up in AI

Use case
AI Content engine
Industry
Private-label beauty, ecommerce
Tech stack

6.6×

AI answer appearances

7 → 1,233

+47%

Monthly website traffic

15K → 22K

+40%

Keywords ranking

465 → 650

What we did

Thousands of entrepreneurs search "how to start a beauty brand" every month, but Blanka's thin content and narrow keyword footprint kept them invisible in search.

In 90 days, Islands built and ran a full content engine, trained on Blanka's brand voice and wired into their publishing stack. Every piece was researched against their ICP, scored through SEMrush before going live, and structured to compound across channels.

Increased AI visibility

Answered the questions buyers ask AI (20 to 132 appearances).

Widened reach

Closed the keyword gaps competitors were winning (465 to 650).

Owned the category

Built the article that ranks #1 for "how to start a beauty brand".

Increased authority

Systematic backlinking grew backlinks 4× (202 to 804).
Now Blanka is shipping 5× the content at 20% less than their previous marketing agency.
“We now rank #1 on Google and show up in AI answers for cheaper than one junior marketer.”
Karli Leitl
COO, Blanka

About Blanka

Blanka is a leading North American private-label and dropshipping beauty platform, built on Shopify and fulfilled from a Toronto facility. It lets entrepreneurs launch their own beauty line without holding inventory, so a founder can go from idea to branded product without a warehouse or upfront stock.

Want results like Blanka's? We build the same content engine for brands ready to own their category in search and AI. Explore our AI content engine.

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