Case studies / Blanka

How a beauty brand reached #1 and started showing up in AI

6.6×

AI answer appearances

7 → 1,233

+47%

Monthly website traffic

15K → 22K

+40%

Keywords ranking

465 → 650

Thousands of entrepreneurs search "how to start a beauty brand" every month, but Blanka's thin content and narrow keyword footprint kept them invisible in search.

In 90 days, Islands built and ran a full content engine, trained on Blanka's brand voice and wired into their publishing stack. Every piece was researched against their ICP, scored through SEMrush before going live, and structured to compound across channels.

What we achieved

Increased AI visibility

Answered the questions buyers ask AI (20 to 132 appearances).

Widened reach

Closed the keyword gaps competitors were winning (465 to 650).

Owned the category

Built the article that ranks #1 for "how to start a beauty brand".

Increased authority

Systematic backlinking grew backlinks 4× (202 to 804).
“We now rank #1 on Google and show up in AI answers for cheaper than one junior marketer.”
Karli Leitl
COO, Blanka

Our strategy agent mapped every question Blanka's buyers ask AI, writing agents built the answers, and editor agents scored each one for citation. For the query that matters most, we built content so comprehensive AI engines have no choice but to cite it.

Now Blanka is shipping 5× the content at 20% less than their previous marketing agency.

Ready to grow your revenue? We build the same content engine for brands ready to own their category in search and AI. Explore our AI content engine. Explore our AI content engine.

About Blanka
Blanka is a leading North American private-label beauty platform on Shopify, fulfilled from Toronto. Founders launch their own beauty line and go from idea to branded product with no inventory or upfront stock.
Tags
Search visibility, Content, Backlinking
Platforms
Shopify
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